This palette by It Cosmetics
contains 24 matte shades and 1 transforming pearl shade. It costs approximately
$42 US purchased at Ulta. (Naturally
Pretty Vol 1 Matte Luxe Transforming Eye Shadow Palette

The Hype

The description found on the
above Ulta page:
“A true beauty breakthrough!
Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but
can transform into pearl shades instantly with the tap of a brush! Using It
Cosmetics proprietary pearl transforming shade included in the palette, you can
take the matte shades to a soft pearl with a simple swipe!
Includes Hydrating Age Reverse
and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk,
Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free,
sulfate-free, cruelty free.
Whether you love matte or
pearl, the talc-free palette offers the best of both worlds and includes all of
the naturally pretty, universally flattering shades you need to go from day to
night! All shades can be used wet or dry as shadows or liners and are designed
to make your lids look younger with lid-loving ingredients including Peptides,
Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!
These luxe, anti-aging shadows
were developed with plastic surgeons to instantly diffuse the look of lines and
wrinkles on the eyes and lids.
(0.064 oz. each)”

The Good

These shades are all silky and
last most of the day. A little goes a long way with most of the shades.
It doesn’t produce any dry
patches on your skin (and I have severely dry skin) almost hydrating feeling.

The Bad

The sheer joy shade is
practically useless. Perhaps because its sheer and similar to the shade of my
already pale skin but it was the worst shade in the container. Normally my go
to shade is the highlights because I pair them with some winged liner but I
cannot accomplish this with this palette. However this works well for darker
looks. Typically I pair this with some of my lighter tarte shades and that
seems to work well.
Another thing is the
packaging. Yes it looks cute, but to the touch it feels just gross like matted
velvet. I’m not a fan.



Lastly, the pearl shade
doesn’t always work with the shadows in my opinion, the just stay looking matte
unless you are in certain light, assuming you can see it at all.
Like it or Lose it
PRODUCT : 5/10
TEXTURE : 9/10


If you enjoy mattes this is a good palette to pick up to try some other shades. However, don’t buy into the pearl gimmick. It’s not going to even work with most shades. Overall I’d say don’t waste your money, you can find better palettes out there if you don’t care about mattes.